Founded by Aleksandr, Maksim, and Valentin Chmerkovskiy, non-profit Baranova27 has spearheaded large-scale product donation drives in New Jersey to support humanitarian relief efforts in Ukraine
The Vitamin Shoppe Partners with Baranova27 to Donate over Two Tons of Protein Bars and Nutritious Snacks to Communities Impacted by the War in Ukraine
The Vitamin Shoppe® Launches TrueYou™, a Comprehensive Assortment of Nutritional Supplements Designed for Every Stage of a Woman’s Life
TrueYou premium wellness formulas help every woman’s brilliant self to shine through, while supporting women entrepreneurs globally via a partnership with the innovative microlending platform, Kiva.org
The Vitamin Shoppe’s First-Ever Franchise Store Opens for Business in Greensboro, NC
The North Carolina opening is part of an innovative, omnichannel franchise model that expands The Vitamin Shoppe’s U.S. retail footprint in partnership with local entrepreneurs
The Vitamin Shoppe and CEO Sharon Leite to be Featured in Season 11 of CBS’s Emmy Award-winning series UNDERCOVER BOSS
The episode debuts on Friday, January 21 (8:00-9:00 PM, ET/PT) on the CBS Television Network and can be viewed online at CBS.com, including bonus scenes, and streamed on Paramount+
The Vitamin Shoppe® Launches in South Korea with E-commerce Site and Online Marketplaces
The Vitamin Shoppe continues to expand globally, with its trusted proprietary brands offering hundreds of high-quality health and wellness solutions to Korean consumers, with direct shipping from the U.S.
The Vitamin Shoppe Signs its First-Ever Franchise Agreement for New Stores in the Texas Communities of East Austin, New Braunfels, and Harlingen
The agreement is part of an innovative franchise model that expands The Vitamin Shoppe’s retail footprint beyond its own 680+ directly operated stores, in partnership with local entrepreneurs
The Vitamin Shoppe Signs Sponsorship Agreement with Champion Wrestler David Taylor
Known as the ‘Magic Man’ and the 2018 World Champion, Taylor joins the specialty health and wellness retailer to help inspire customers with his commitment to sportsmanship and healthy living
The Vitamin Shoppe® Partners with GHOST® for National Launch, Expanding Retail Distribution of the Innovative Sports Nutrition Leader in Over 715 Stores and Online
Known for its premium formulations and flavor partnerships with iconic brands, GHOST proteins, pre-workouts, and more are now available at The Vitamin Shoppe and Super Supplements
The Vitamin Shoppe Partners with IRONMAN to Become the Official Supplement Retailer of the IRONMAN® U.S. Series
The Vitamin Shoppe to provide IRONMAN® athletes with exclusive access to education, discounts, and third-party certified health and nutritional support products
The Vitamin Shoppe to Expand at Retail with Franchise Stores for First Time in its History
New retail growth strategy offers innovative, omnichannel franchise model in territories across 48 U.S. states, leveraging the industry-leading expertise and brand equity of The Vitamin Shoppe
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