The Vitamin Shoppe® Launches in South Korea with E-commerce Site and Online Marketplaces

The Vitamin Shoppe continues to expand globally, with its trusted proprietary brands offering hundreds of high-quality health and wellness solutions to Korean consumers, with direct shipping from the U.S.

SECAUCUS, N.J., August 2, 2021 /PR Newswire/ — The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, today announced its expansion into South Korea with the launch of, a directly-owned and operated e-commerce business. South Korean consumers can now easily access an extensive array of The Vitamin Shoppe’s trusted health and wellness products, delivered directly from the United States, with door-to-door shipping in three days on average to anywhere in South Korea.

Additionally, The Vitamin Shoppe has launched branded digital storefronts on 20 leading online marketplaces in South Korea, including 11st, Auction, Coupang, Domeggook, G9, Gmarket, Interpark, Lotte, Naver, Qoo10, Shinsegae, Smelchi, and more. These sites provide broad reach to South Korean customers interested in The Vitamin Shoppe’s industry-leading assortment of high-quality wellness solutions.

Sharon Leite, CEO of The Vitamin Shoppe, commented: “South Korea is one of the largest e-commerce markets in the world serving a digitally-savvy population, which aligns perfectly with our online launch strategy. Korean consumers are highly health conscious and many customers have first discovered The Vitamin Shoppe while visiting the United States. They now have the ease and convenience of ordering directly from our South Korea website, as well as via our online marketplace partners. We look forward to adding brands, products, and services in South Korea as The Vitamin Shoppe continues to grow its international footprint in new growth markets.”

Currently available in South Korea are The Vitamin Shoppe’s proprietary brands, including The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. Each of The Vitamin Shoppe’s proprietary brands is put through numerous, rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. Consumers can feel confident that all products from The Vitamin Shoppe family of brands meet or exceed industry quality standards.

In total, nearly 300 health and wellness products are available in South Korea from this portfolio of brands, in addition to hundreds of bundle packages that target specific wellness needs, health states, and individual lifestyles. The offerings encompass vitamins, minerals, specialty supplements, proteins and sports nutrition, herbs and natural remedies, probiotics, and healthy weight management products.

Third-party brands from The Vitamin Shoppe’s robust roster of vendor partners will be added to the online assortments in a second phase of the South Korea expansion at a later date.

The South Korea launch is The Vitamin Shoppe’s second foray into the Asia market, after opening two stores in Vietnam with a local partner under a country license agreement in January 2021. The company also operates country license agreements in Panama (8 stores), Guatemala (10 stores), and Paraguay (3 stores).

Since launching in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness. The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop; international expansion into new markets in Asia, South America, and Central America; and integrated partnerships with mission-aligned leaders in health and wellness, such as WW International and The IRONMAN® Group.

For more information about The Vitamin Shoppe, please visit

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. In the U.S., the Company conducts business through over 715 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local retail and e-commerce partners.

Media Contacts:

David Lipke                                                                                                                 

Senior Director, Corporate Communications                                                                                                                                      

HUNTER for The Vitamin Shoppe

Dalisbeth Galvez