The Vitamin Shoppe® Introduces KETO HQ Nationwide

Specialty health and wellness retailer partners with Dr. Josh Axe and a variety of premium supplement brands to become the premier destination for all things Keto in-store and online.

SECAUCUS, N.J., Aug. 29, 2018 /PRNewswire/ — The Vitamin Shoppe® (NYSE:VSI), an omni-channel specialty retailer of nutritional products has launched KETO HQ, a shop within its stores and on its website providing expert education and specialized product assortments dedicated to supporting and fueling those living the ketogenic (keto) lifestyle. Keto, a high-fat, low carbohydrate diet that promotes a variety of benefits including weight management, cognitive performance and energy, has become increasingly popular among health and wellness enthusiasts. Now, with the introduction of KETO HQ, The Vitamin Shoppe® is the premier one-stop-shop for everything Keto –making it easier for those in the Keto lifestyle to support their everyday needs.

(PRNewsfoto/The Vitamin Shoppe)

“Similar to many health and wellness options, the Keto diet requires expert insight, knowledge and resources in order to be successful,” says Dave Mock, Executive Vice President – Chief Merchandising and Marketing Officer at The Vitamin Shoppe®. “With KETO HQ, we aim to be a trusted advisor to our customers who have embraced the Keto lifestyle, which can be complex at times, by providing them with guidance from highly knowledgeable resources and the products to aid them on their journey.”

Dr. Josh Axe (DNM, DC, CNS), Founder of Ancient Nutrition and member of The Vitamin Shoppe® Wellness Council will serve as the ambassador of KETO HQ. As a long-time advocate for the Keto lifestyle, author of Keto360 and founder of his own line of Keto-friendly supplements, he will be a key advisor by providing monthly expert tips to customers looking to adopt the popular keto diet into their own wellness routine. “I am thrilled to partner with The Vitamin Shoppe® on our co-mission to support the health of millions of people using the Keto diet,” said Dr. Axe. “The Vitamin Shoppe® is one of the first retailers to offer an entire section in its stores devoted to those who are looking to improve their health using Keto supplements and snacks.”

Located in nearly 800 The Vitamin Shoppe® stores and online at, KETO HQ will house supplements and snacks from a variety of brands that meet the specific needs of the keto diet including, Ancient Nutrition, KetoLogic, Sparta Nutrition, Bulletproof, Ketologie and more. While some products are already available at The Vitamin Shoppe®, Keto HQ provides customers with the solutions needed to reach their Keto goals all in one place. To further aid customers on their journey, The Vitamin Shoppe’s® Health Enthusiasts (store associates) have received extensive training to be prepared to offer expert guidance to customers.

To learn more about KETO HQ, visit The Vitamin Shoppe® store near you or log on to for more information.

About The Vitamin Shoppe®, Inc. (NYSE:VSI)

The Vitamin Shoppe® is an omni-channel, specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 1,000 national brands, The Vitamin Shoppe® also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

SOURCE The Vitamin Shoppe