The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. The Company conducts business through over 730 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website.
The Vitamin Shoppe® Introduces the fitfactor Weight Management System™ brand, a Flexible and Personalized Approach to Balanced WellnessThe system includes scientifically formulated protein shakes, high protein bars, and weight management supplements, combined with online nutrition coaching and community
The Vitamin Shoppe® Launches Jocko Fuel in Partnership with Decorated Former Navy SEAL Commander and Leadership Expert Jocko WillinkCreated by Jocko Willink and Maine-based Origin, Jocko Fuel premium proteins, supplements, and drinks are available in over 690 locations of The Vitamin Shoppe and vitaminshoppe.com
- With premium quality and a focus on women's sports nutrition, Women's Best brings its innovative products and marketing to 750 locations of The Vitamin Shoppe