About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, www.vitaminshoppe.com. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local retail and ecommerce partners.
The Vitamin Shoppe® Launches TrueYou™ Beauty with Advanced Bodycare Formulas Expertly Crafted to Nourish Skin, Empowering Every Woman’s Brilliant Self to Shine ThroughThe bodycare collection offers clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more – including key products enriched with a proprietary Core 5 Nutrient Complex
The Vitamin Shoppe® Opens First New Franchise Location in Valparaiso, Indiana as Part of Key Retail Expansion Strategy that has Signed 58 Franchise Territories to DateNamed as a top franchise opportunity in 2023 by Entrepreneur Magazine’s Franchise 500®, The Vitamin Shoppe plans to open at least 12 new U.S. franchise stores this year with local partners
The Vitamin Shoppe’s BodyTech® Sports Nutrition Brand and Warner Bros. Consumer Products Launch Exclusive Flavor Collaborations Inspired by Characters from the DC Universe including Superman, Batman, Wonder Woman, Black Adam and MoreThe license agreement brings flavor innovation plus the epic excitement of iconic DC Super Heroes and Super-Villains to BodyTech’s lineup of premium protein, pre-workout, and sports nutrition products