About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, www.vitaminshoppe.com. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local retail and ecommerce partners.
The Vitamin Shoppe® Establishes July 9 as National Creatine Day to Amplify the Proven Benefits of the Increasingly Popular Sports Nutrition Supplement￼Learn about the performance-enhancing benefits of creatine supplements at The Vitamin Shoppe® and Super Supplements stores – and enjoy discounts on BodyTech® and BodyTech Elite® creatine supplements
The Vitamin Shoppe Partners with Baranova27 to Donate over Two Tons of Protein Bars and Nutritious Snacks to Communities Impacted by the War in UkraineFounded by Aleksandr, Maksim, and Valentin Chmerkovskiy, non-profit Baranova27 has spearheaded large-scale product donation drives in New Jersey to support humanitarian relief efforts in Ukraine
The Vitamin Shoppe® Launches TrueYou™, a Comprehensive Assortment of Nutritional Supplements Designed for Every Stage of a Woman’s LifeTrueYou premium wellness formulas help every woman’s brilliant self to shine through, while supporting women entrepreneurs globally via a partnership with the innovative microlending platform, Kiva.org