The Vitamin Shoppe Debuts Redesigned Healthy Awards® Program Offering Customers More Rewards and Flexibility than Ever Before

With points that don’t expire, the new and improved loyalty program gives members more exclusive rewards, options to earn and ways to save on their wellness journey.

SECAUCUS, N.J., July 3, 2018 /PRNewswire/ — The Vitamin Shoppe (NYSE:VSI), an omni-channel specialty retailer of nutritional products, announced today that it will introduce its new Healthy Awards® loyalty program to select customers nationwide. With more than six million members, the new Healthy Awards® program delivers on the company’s commitment to help inspire and nourish customers every day by providing them with more rewards, more choices, more exclusives and more surprises to help them achieve their health and wellness goals.

(PRNewsfoto/The Vitamin Shoppe)

“Driven by the feedback we received, we created a program that proves just how much we truly value our Healthy Awards® members,” said Chuck Chapek, Vice President of CRM and Loyalty at The Vitamin Shoppe. “With thorough research, we developed an understanding of what our customers really wanted from the program and found that by offering more flexibility, rewards and exclusives than ever before, we are not only meeting our customers’ needs, we are rewarding them on every step of their wellness journey.”

With the new Healthy Awards®, members now have more flexibility with points that don’t expire and the option to choose when to use their points. Additionally, the program will introduce a new tiered structure that will allow customers to earn rewards at an accelerated rate based on their annual spend. All enrolled members are eligible for Bronze-level perks, such as a surprise birthday gift and access to in-store Health Enthusiasts®, while new Silver and Gold levels earn 25-50% more points with each purchase to reach awards faster, along with insider privileges like “choose your own sale day” and personal consultations with a certified nutritionist.

While the new program offers more rewards, the support customers will receive adds a level of mentorship few loyalty programs can match. The Vitamin Shoppe’s new Healthy Awards® leverages the company’s extensive network of Health Enthusiasts and wellness experts to provide customers with a more personalized experience both in store and online. Members will receive exclusive tips, nutritional advice and early access to events that will allow them to communicate and seek support from a like-minded community.

The Vitamin Shoppe has selected 105 of its stores across the country as well as 960,000 customers to experience the new Healthy Awards® before it officially launches in 2019. The six-month launch phase will allow the company to gather customer feedback on the redesign, while continuing to make further enhancements to the program. To learn more about the new Healthy Awards® and whether or not your local The Vitamin Shoppe store is part of phase one of the launch, visit or contact for more information.

About the Vitamin Shoppe, Inc. (NYSE:VSI)

The Vitamin Shoppe is an omni-channel, specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 1,000 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

SOURCE The Vitamin Shoppe