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    • /C O R R E C T I O N — Vitamin Shoppe, Inc./

    In the news release, Vitamin Shoppe, Inc. Completes Secondary Offering, issued 25-May-2010 by Vitamin Shoppe, Inc. over PR Newswire, we are advised by the company that the first paragraph, first sentence, should read “priced on May 19” rather than “priced

    Vitamin Shoppe, Inc. Completes Secondary Offering

    PRNewswire-FirstCallNORTH BERGEN, N.J.

    Vitamin Shoppe, Inc. (NYSE: VSI) today announced the closing of the secondary public offering of its common stock, which was priced on May 19 at a public offering price of $23.50 per share. All of the shares of common stock were sold by certain stockholders of Vitamin Shoppe. In connection with the public offering, the underwriters exercised in full their option to purchase an additional 935,448 shares of common stock from the selling stockholders. As a result, a total of 7,171,768 shares were sold in the offering.

    The selling stockholders received all of the proceeds from this offering, and Vitamin Shoppe did not receive any proceeds from the sale of shares in this offering. Irving Place Capital Partners II, L.P. is a principal stockholder of Vitamin Shoppe and was a selling stockholder in this offering. In addition, members of management of Vitamin Shoppe and certain of its other equity holders were also selling stockholders in the offering.

    J.P. Morgan, BofA Merrill Lynch and Barclays Capital are acting as joint book-running managers for the offering. Stifel Nicolaus, Baird and Piper Jaffray are the co-managers of the offering.

    The public offering is being made only by means of a prospectus, copies of which may be obtained from either:

      J.P. Morgan Securities Inc.  c/o Broadridge Financial Solutions  1155 Long Island Avenue  Edgewood, NY 11717  BofA Merrill Lynch  4 World Financial Center  New York, NY 10080  Attention: Preliminary Prospectus Department  Email: Prospectus.Requests@ml.com  Barclays Capital  c/o Broadridge Financial Solutions  1155 Long Island Avenue  Edgewood, NY 11717

    A registration statement relating to shares of the common stock of Vitamin Shoppe has been declared effective by the Securities and Exchange Commission. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful.

    About Vitamin Shoppe, Inc.

    Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products and health and beauty aids to customers located primarily in the United States.

    First Call Analyst:
    FCMN Contact: smclaughlin@vitaminshoppe.com

    SOURCE: Vitamin Shoppe, Inc.

    CONTACT: Investors, Michael Archbold, Chief Financial Officer,
    +1-201-624-3611, ir@vitaminshoppe.com; or Media, Susan McLaughlin, Director
    Corporate Communications, +1-201-624-3134, smclaughlin@vitaminshoppe.com, or
    Jill Yaffe of Allison & Partners, +1-646-428-0602,
    vitaminshoppe@allisonpr.com