Merchandising leader to advance The Vitamin Shoppe’s growth strategy through product innovation, differentiated assortments, and strategic brand partnerships

Now open at Westlake Shopping Center, the new store will celebrate its Grand Opening Weekend on August 1–2 with exclusive promotions and giveaways

Annual Trend Report highlights the rise of fiber, liver health, supplement transparency, trademarked ingredients, and flavor innovation as top consumer trends of 2026

The Vitamin Shoppe Supplement Awards honors the year’s top brands and products, selected in partnership with the editors of Men’s Health and Women’s Health

The new location introduces AI-powered Shoppe Advisor digital tool and brings an extensive selection of lifelong wellness solutions to one of New York’s most dynamic neighborhoods

Now open at 351 Robert Smalls Pkwy, the new store will celebrate its Grand Opening with special promotions and giveaways on the weekend of January 31 – February 1

As AG1’s first national specialty retail partner, The Vitamin Shoppe offers easy access to the category-leading Daily Health Drink, along with expert nutrition guidance

Vukelich brings more than two decades of leadership experience in human resources, retail operations, and organizational transformation at global brands, including Everlane and Walmart

New data reveals what’s shaping wellness trends today, from advancements in NAD+ and peptides for sport performance to the explosion of on-the-go protein and new supplement delivery formats

As part of the transaction, Sharon Leite, who previously served as Chief Executive Officer of The Vitamin Shoppe from 2018 to 2023, has returned to lead the Company as its CEO