Kimberley Gardiner

Kimberley Gardiner is Executive Vice President, Chief Marketing and Growth Officer of The Vitamin Shoppe, where she leads the company’s marketing organization and growth strategy. Her responsibilities include brand strategy and creative, performance marketing, e-commerce, CRM and personalization, loyalty, and corporate communications and public relations. She also works closely with the merchandising organization and brand partners to strengthen product storytelling and bring emerging wellness trends and innovation to customers.

Prior to joining The Vitamin Shoppe, Gardiner served as Senior Vice President and Chief Marketing Officer of Tractor Supply Company, where she helped advance the company’s brand and digital transformation, expanded the use of customer data and performance marketing, and oversaw loyalty marketing for Neighbor’s Club, which grew to more than 40 million members during her tenure.

Previously, Gardiner served as Chief Marketing Officer of Volkswagen of America and held senior marketing leadership positions at Mitsubishi Motors North America and Kia Motors America. Earlier in her career, she spent 15 years at Toyota Motor Sales, USA in roles of increasing responsibility.

Gardiner earned a Bachelor of Arts in Communication from Mills College and an MBA from Indiana University’s Kelley School of Business. She serves on the National Retail Federation Marketing Executives Council and the PopTech Advisory Board.