Jack Gayton

Jack Gayton is Senior Vice President, Merchandising, at The Vitamin Shoppe, where he leads the company’s merchant and product development organization. With more than 20 years of retail experience, Gayton drives differentiated assortments across third-party and private brands in this role and strengthens the partnerships that bring the most innovative new products and ideas to customers.

Since joining The Vitamin Shoppe in 2019, Gayton advanced through a series of merchandising leadership roles, from Senior Buyer to Divisional Merchandise Manager, Divisional Vice President, and Vice President and GMM.

Prior to joining The Vitamin Shoppe, Gayton served in merchandising and planning roles at Bed Bath & Beyond, Toys “R” Us, and Movado Group. Gayton holds a bachelor’s degree in communication from the State University of New York at Albany.