The Vitamin Shoppe is a division of Franchise Group, Inc.

Laura CoffeyLaura Coffey

Laura Coffey joined The Vitamin Shoppe as Executive Vice President, Chief Financial Officer in August 2020.

In this role, Ms. Coffey is responsible for Corporate Finance, Financial Planning and Analysis, Risk Management, Accounting, Internal Audit, Tax, and Real Estate.

Ms. Coffey has deep financial expertise combined with broad experience across key retail operations, having held leadership positions in finance, accounting, strategic planning, e-commerce, merchandise planning, inventory management and business development. During a 23-year career at Pier 1 Imports, Inc. Ms. Coffey held a series of positions of increasing responsibility, including EVP, Interim CFO; EVP, E-Commerce and Business Development; EVP, Merchandise Planning and Allocations; and SVP, Finance, serving as the company’s principal accounting officer.

Ms. Coffey is a licensed CPA and has extensive SEC and corporate governance experience. Prior to Pier 1, Ms. Coffey started her career at accounting firm KPMG, where she audited public and private companies in the financial, manufacturing, and retail sectors, later joining one of her largest clients, Alcon Laboratories.

Ms. Coffey currently serves as Audit Committee Chair of the Community National Bank & Trust of Texas and is a member of the Board of Directors of the Boys & Girls Clubs of Greater Tarrant County.