The Vitamin Shoppe is a division of Franchise Group, Inc.

Jeff Van Orden

Jeff Van Orden was named Executive Vice President, Chief Financial Officer of The Vitamin Shoppe in June 2023, with responsibility for financial planning and analysis, treasury and risk management, accounting, tax, internal audit, and real estate development.

Mr. Van Orden joined The Vitamin Shoppe in October 2013 and held positions of increasing responsibility, including Director of Manufacturing Finance and Vice President of Financial Planning and Analysis.

Prior to The Vitamin Shoppe, Mr. Van Orden started his career at Deloitte. He is a Certified Public Accountant, graduated Magna Cum Laude from Seton Hall University, and earned an Executive MBA from Rutgers University.