The Vitamin Shoppe is a division of Franchise Group, Inc.

Muriel F. GonzalezMuriel F. Gonzalez

Muriel F. Gonzalez was named President of The Vitamin Shoppe in May 2023. She previously served as Executive Vice President, Chief Merchandising and Marketing Officer since August 2020, with responsibility for all merchandising, marketing, branding, content and creative, product development, and private brands initiatives.

Prior to The Vitamin Shoppe, Ms. Gonzalez held several senior merchandising roles at Macy’s from 2006 to 2017, leaving that company as EVP, Omni General Merchandise Manager of Beauty, where she held full strategic responsibility for the $3.7 billion beauty business within 650 Macy’s stores,, and the Bluemercury specialty beauty retail chain that Macy’s acquired in 2014. While at Macy’s, Ms. Gonzalez also held various GMM roles in the fragrance, women’s shoes, handbags, accessories, jewelry, and intimate apparel categories. She was named a Retailer of the Year by WWD in 2013 and bestowed a similar honor by Footwear News in 2012.

Earlier in her career, Ms. Gonzalez spent nine years at Estée Lauder North America, serving as SVP, Marketing, responsible for all aspects of brand marketing, product development, and positioning for a $1.3 billion retail business. She also previously held roles as EVP, Chief Marketing Officer at Ann Taylor; SVP, GMM for Non-Apparel at Bergdorf Goodman, with responsibility for beauty, accessories, jewelry, shoes, decorative home, intimate apparel, swim, and coats, nearly doubling revenue in those categories in five years; and VP, Divisional Merchandise Manager at Saks Fifth Avenue.

Ms. Gonzalez graduated Magna Cum Laude from St. John’s University.