The Vitamin Shoppe Names Lee A. Wright as Chief Executive Officer and Muriel Gonzalez as President

New executive appointments strengthen leadership team as The Vitamin Shoppe drives growth through expanding franchise program, merchandising innovations, and operating initiatives

SECAUCUS, N.J., May 25, 2023 — The Vitamin Shoppe®, an omnichannel specialty retailer of nutritional products, today announced the appointment of Lee A. Wright as Chief Executive Officer of the company, effective immediately. Mr. Wright was previously interim CEO since January 2023.

Additionally, Muriel Gonzalez, previously Executive Vice President, Chief Merchandising and Marketing Officer since August 2020, has been promoted to President of The Vitamin Shoppe.

“I’m thrilled to join the talented team of Health Enthusiasts at The Vitamin Shoppe, supporting millions of customers every year on their journeys of lifelong wellness,” said Mr. Wright. “I look forward to building on our growth strategy, including expanding through franchising, further developing our robust portfolio of private brands, and deepening relationships with our most productive partners. Across our organization, I am committed to driving operational enhancements and marketing innovations to serve our communities with the highest quality products, and industry-leading expertise and service.”

Mr. Wright formerly served as the Chief Commercial Officer of Franchise Group, Inc., The Vitamin Shoppe’s parent company, since January 2022. Prior to joining Franchise Group, Mr. Wright served in various executive positions at Conn’s, Inc. including COO and CFO.

Since joining The Vitamin Shoppe in 2020, Ms. Gonzalez has overseen all merchandising, marketing, branding, content and creative, product development, and private brands initiatives.

Ms. Gonzalez previously held senior merchandising roles at Macy’s from 2006 to 2017, leaving as EVP, Omni General Merchandise Manager of Beauty, which included oversight of the Bluemercury specialtyretail stores. Earlier in her career, Ms. Gonzalez held roles as SVP, Marketing at Estée Lauder North America; EVP, Chief Marketing Officer at Ann Taylor; SVP, GMM for Non-Apparel at Bergdorf Goodman; and VP, Divisional Merchandise Manager at Saks Fifth Avenue.

For more information about The Vitamin Shoppe, please visit

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc. (NASDAQ: FRG), is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, VthriveThe Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 690 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners, and via its website, The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise stores in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

Media Contact:

David Lipke​​​​​​​​

Senior Director, Corporate Communications​​​​