SECAUCUS, N.J., Feb. 26, 2019 /PRNewswire/ — Vitamin Shoppe, Inc. an omni-channel, specialty retailer of nutritional products, today announced that it was partnering with the Navy Exchange Service Command (NEXCOM) and launching pop-up stores within its NEX stores. The initial pop-up stores will be in approximately 19 NEX locations and will include a broad selection of The Vitamin Shoppe own brand products across the following brands; Vitamin Shoppe, PLNT, ProBioCare, BodyTech and True Athlete. The first pop-up shop will launch in early April and carry more than 300 SKUs. The remaining shops are expected to rollout through the summer. By fourth quarter 2019, The Vitamin Shoppe will be placed in approximately 30 NEX locations carrying a full product assortment. The Vitamin Shoppe and NEXCOM worked closely together designing the layout, planograms and, most importantly, choosing the right products.
Sharon Leite, Chief Executive Officer of The Vitamin Shoppe said, "We are delighted to be partnering with NEXCOM. As part of our brand reinvention, we will expand our own products outside of our own stores and website. Partnering with NEXCOM is the first step to extend our reach."
Commenting on behalf of NEXCOM, Rich Honiball, Executive Vice President, Chief Merchandising and Marketing Officer stated, "The NEX strives to meet the evolving health, wellness and fitness goals of Sailors and their families and we believe The Vitamin Shoppe will be a natural fit for us. We worked closely with The Vitamin Shoppe to tailor its broad product selection to best meet our customers’ needs."
Dave Mock, Chief Merchandise Officer of The Vitamin Shoppe added, "We are excited about the opportunity to bring our products to NEX locations. With this partnership we also have the unique opportunity to further build out our recently introduced Your Essentials, a curated line-up comprised of the foundational Vitamin Shoppe private brand products that are the best of the best for each need state. Innovation is a priority for us and we are building an innovation pipeline which NEXCOM also found attractive as we are both looking for ways to stay relevant to our customers."
About the Vitamin Shoppe, Inc. (NYSE: VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 700 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands. The Vitamin Shoppe conducts business through more than 750 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.
The Navy Exchange Service Command (NEXCOM) oversees 100 Navy Exchange (NEX) facilities and nearly 300 stores worldwide, 39 Navy Lodges, the Ships Store Program, the Uniform Program Management Office, the Navy Clothing and Textile Research Facility and the Telecommunications Program Office. NEXCOM’s parent command is the Naval Supply Systems Command. NEXCOM’s mission is to provide authorized customers’ quality goods and services at a savings and to support Navy quality of life programs for active duty military, retirees, reservists and their families. NEXs and Navy Lodges operate primarily as a non-appropriated fund (NAF) business instrumentality. NEX revenues generated are used to support Navy Morale, Welfare, and Recreation (MWR) programs. Since 1946, NEXCOM has given $3.6 billion to Navy MWR quality of life programs. Shop online at myNavyExchange.com.
SOURCE Vitamin Shoppe, Inc.