Strong Demand for Keto Continues as Fat Snax Makes Its Retail Debut in The Vitamin Shoppe® Stores Nationwide

Now, customers can find the industry’s top-selling keto cookie in-stores at The Vitamin Shoppe’s KETO HQ

SECAUCUS, N.J., Nov. 14, 2018 /PRNewswire/ — The Vitamin Shoppe® (NYSE:VSI), an omni-channel specialty retailer of nutritional products announced today that it will be the first national retailer to carry Fat Snax cookies in its stores. Up until now, the popular line of keto-friendly, low-carb, high-fat snacks has only been available for purchase online, making this venture into The Vitamin Shoppe® stores a first for the budding, New York-based brand. As the destination for everything keto, The Vitamin Shoppe® will offer three delectable cookie flavors in its KETO HQ, a newly launched space within its nearly 800 stores and on its website dedicated to Keto products, innovation and education.

(PRNewsfoto/The Vitamin Shoppe)

“Here at The Vitamin Shoppe, we are committed to bringing newness, innovation and more relevant product offerings to the market,” says Dave Mock, Chief Merchandising Officer at The Vitamin Shoppe®. “As the demand for keto products continues to grow so does our responsibility to provide only the best solutions for our customers from the brands they know and trust. Fat Snax will certainly make a delicious and well-received addition to our KETO HQ.”

Since launching in spring 2017, Fat Snax has seen exponential growth and is now the top-selling keto cookie in the industry and one of the top-selling products across keto categories. Commenting on the partnership, Brian Hemmert, Chief Marketing Officer at Fat Snax said, “We’re excited to be reaching customers across the country who are looking for low-carb and keto-friendly snacks. The Vitamin Shoppe’s dedication to bringing innovative keto products nationwide is truly inspiring and we couldn’t have asked for a better retail launch partner.”

Made from almond flour, coconut flour and butter, each Fat Snax cookie contains two net carbs or less, eight grams of fat and zero sugars, making them an ideal on-the-go snack for those following a ketogenic lifestyle. Customers may choose from three flavors including, Chocolate Chip, Peanut Butter and Lemony Lemon, at $2.99 per cookie or $28.99 for a case of ten. For more information about Fat Snax cookies, visit The Vitamin Shoppe® KETO HQ near you or online at

About The Vitamin Shoppe®, Inc. (NYSE:VSI)

The Vitamin Shoppe® is an omni-channel, specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive assortment of nutritional solutions including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe® also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

SOURCE The Vitamin Shoppe