Specialty Retailer Vitapath Launches New Nutritional Health Products Website

Canadians Now Have Access to More Than 6,000 Products at Their Fingertips on Vitapath.ca

NORTH BERGEN, N.J., March 17, 2015 /PRNewswire/ — Vitapathâ„¢, a subsidiary of U.S. based Vitamin Shoppe, Inc. (NYSE: VSI), recently launched its e-commerce site, Vitapath.ca. As a specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath offers Canadians an unrivalled selection of brands and products. Consumers across Canada now have access to Vitapath's broad assortment of more than 6,000 products with the ease of online shopping.

Vitapath currently operates 3 stores in the Greater Toronto Area, and with the introduction of the e-commerce option, health enthusiasts nationwide are now able to benefit from Vitapath's great offerings. Vitapath.ca is easy to navigate with the ability to shop by category, health concern or specific brand.

"Vitapath greatly cares about the health and wellness of Canadians and we continue to work to inspire healthy living," stated Musab Balbale, Vice President of International Development, Vitamin Shoppe, Inc. "We are excited to launch Vitapath.ca, the next step in bringing more than 6,000 products from over 300 brands to like-minded Canadians."

Vitapath.ca offers competitive pricing and free shipping on any order $50 or more within Canada. *Additionally, orders placed before noon Eastern Time will conveniently ship out same-day.

*Remote, fly-in locations within Canada pay a nominal freight charge for regular or expedited delivery.

About Vitapath

From its vast selection to its competitive prices, Vitapath cares about the health and wellness of Canadians. Vitapath's broad assortment of nutritional health products and its in-store certified health practitioners enable customers to find the products and knowledge to meet their health and wellness goals. Vitapath carries over 6,000 products from international as well as local brands, including an exclusive line of Vitapath products. Visit vitapath.ca or follow Vitapath at facebook.com/Vitapath and on Twitter @Vitapath.

About Vitamin Shoppe, Inc. (NYSE:VSI)

The Vitamin Shoppe is a multi-channel specialty retailer and contract manufacturer of nutritional products based in North Bergen, New Jersey. In its stores and on its website, the Company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering 900 national brand products, the Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt™, ProBioCare™, Next Step™, Betancourt and Nutri-Force Sports® brands. The Vitamin Shoppe conducts business through more than 700 company-operated retail stores under The Vitamin Shoppe, Super Supplements and Vitapath retail banners, and primarily through its websites, http://www.vitaminshoppe.com/ and http://www.supersup.com/. Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.


CONTACT: Meghan Biango, 201-552-6017, meghan.biango@vitaminshoppe.com; Investor and Analyst Contact, Kathleen Heaney, 646-912-3844, IR@vitaminshoppe.com