PRNewswire-FirstCallNORTH BERGEN, N.J.

ConsumerLab.com announced the results of their 2010 Customer Satisfaction Survey yesterday and Vitamin Shoppe is pleased to announce they received the number one vitamin store and number one store brands awards, based on customer satisfaction.

"We are very excited that the ConsumerLab.com subscribers voted The Vitamin Shoppe their favorite vitamin store and our Vitamin Shoppe products their favorite brand among vitamin stores," said Tony Truesdale, President of The Vitamin Shoppe. "We are proud to accept this prestigious honor from ConsumerLab.com and even prouder that customers voted to put us there in both categories. This truly speaks to the relationship our stores have with their customers."

"ConsumerLab.com subscribers represent a very experienced and knowledgeable group of supplement users," said Tod Cooperman, MD, President of ConsumerLab.com. "I commend Vitamin Shoppe on receiving the highest satisfaction ratings among vitamin stores from our subscribers, for both its brand and stores."

"Quality is the foundation of our Vitamin Shoppe brand products," continued Truesdale. "Our commitment to quality products extends to all our Vitamin Shoppe brand products, but corroboration from the subscribers of ConsumerLab.com confirms that our products continue to achieve the quality that our customers deserve and expect."

About Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 400 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com, www.Bodytech.com, and www.EcoShoppe.com and has a social community site at www.VSconnect.com.

About ConsumerLab.com

ConsumerLab.com is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. Its product test reports are available online at www.ConsumerLab.com. More information about the Survey is found at http://www.consumerlab.com/reports/Vitamin_and_Supplement_Users_Survey.asp.

First Call Analyst:
FCMN Contact: smclaughlin@vitaminshoppe.com

SOURCE: Vitamin Shoppe

CONTACT: Susan McLaughlin of Vitamin Shoppe, press@vitaminshoppe.com,
1-866-921-4443

Web Site: http://www.vitaminshoppe.com/