Vitamin Shoppe Launches New Online Community

Message boards and expert advice add to the health and wellness field


Join the conversation! The Vitamin Shoppe has launched a new free online community complete with message boards, expert leaders, and an abundance of health, wellness, and sports nutrition advice.

"The online community is a natural extension of the conversations that happen in our stores everyday," said Lou Weiss, VP and General Manager of Vitamin Shoppe Direct. "Our members are coming together in this community to not only share their experiences, but also to get the unparalleled knowledge and advice that Vitamin Shoppe is known for."

"Since the boards launched in early August, topics that have been discussed include nutrition, dieting, health conditions, bodybuilding, and vitamins," added Weiss. "New topics are springing up every minute."

The Vitamin Shoppe online community also has a variety of experts on the boards who not only host discussions, but can answer specific questions. Experts include Dave Foreman — herbal pharmacist, Christiane Rivard, registered dietitian, and Dave Hawk, former Mr. USA and Mr. World and a personal trainer and adviser to NFL, NHL, WWE and NASCAR athletes. Additional guest experts will also be added to the boards.

The boards can be accessed at or from direct links from, and

The community forum also allows members to develop specific profiles about their workout, diet, and supplementation practices. They can track their progress in an online journal and share that with the community or just with friends. They can participate in discussions from topics as diverse as losing weight to bodybuilding to nutrition, to various health conditions.

"This is a great part of the solution for people looking to reach their health and fitness goals and share that success with others," said Weiss. "When faced with dieting or health conditions, people like to connect with others who have been there and can offer their support and guidance. Our online community is just one more way that The Vitamin Shoppe helps our customers achieve their health and wellness goals."

About Vitamin Shoppe Industries Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 360 company-owned retail stores, national mail order catalogs, and two websites, and

SOURCE: Vitamin Shoppe Industries Inc.

CONTACT: Susan McLaughlin of Vitamin Shoppe, +1-866-921-4443,

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